With international as well as local exposure and experience, Chef Ayub decided to start his catering company, Sense of Taste! And so eight years ago, Sense of Taste was born! Having started with himself and one staff member eight years ago, the business has grown and developed brilliantly and is rated highly, as one of the best catering companies in South Africa.
Sense of Taste now has 20 permanent employees and two state of the art kitchens which enables Peter and the team to make the most incredible and sumptuous menus for all occasions.
Whether you are planning a corporate event, a romantic wedding, an exclusive lunch or dinner, an informal picnic or even an intimate dinner party right in your home, Sense of Taste is the perfect choice for any occasion.
Our commitment to service excellence and outstanding quality ensures that your function will surpass all expectations!
clients and previous events
Chef Ayub and his team have had the privilege to cook for Ruby Wax, Deputy President of South Africa, Phumzile Mlambo-Ngcuka, Dr Mamphela Aletta Ramphele, Awards Event for the prestigious EAT IN Awards, the English cricket team, as well Beyonce and JZ.
Sense of Taste did the event for Kim and Khloe Kardashian at the famous Athol Fugard Theatre, a spectacular event for 400 guests in conjunction with Brutal Fruit.
Another very prestigious occasion was the birthday celebration for Professor Jakes Gerwel , a sumptuous canapé bowl dinner for 600 guests held at the Artscape Theatre, followed by a superb show by David Kramer.
A huge honour was to personally prepare the favourite meal (oxtail) of Ex President, Nelson Mandela during the opening of the Nelson Mandela Gateway in V&A Waterfront. And for the same event, Chef Ayub and his team catered for 2000 guests for this memorable occasion.
Some of our clients - Standard Bank, Nedbank, Momentum , MTN, Levi Strauss, Adidas, Puma, LG, Samsung, LandRover, Woolworths, Fairlady, BBDO, Green Cross, Investec Bank, Old Mutual, Dimension Data, Jupiter Drawing Room, Deloitte and Touche, Price Waterhouse Cooper, Cliffe Dekker, Brandhouse, Louise Vuitton, Elizabeth Arden, Naspers, Media 24.
“For Life, For Living, For the Joy of Cooking” – this is Sense of Taste – and we believe this encompasses what inspires and motivates us.
Sense of Taste's reputation rests on passion, attention to detail, creativity and energetic drive, which ensures that every function is a success.